AIRTEL TOUCHING LIVES
This Programme Is From Airtel Nigeria Knowledgebase
Airtel
Nigeria is embarking on a journey to change the lives of ordinary Nigerian’s
with a new ground breaking reality TV series called “Airtel Touching Lives”.
This is a
new Corporate Social Responsibility (CSR) initiative which will cover
humanitarian, education, economic empowerment and all other aspects of life in
need of our support.
The
initiative is aimed at touching and changing the everyday lives of Nigerians by
sponsoring and supporting projects that would better the lives of individuals
and communities in Nigeria.
The idea is
to encourage Nigerians to call our attention to individuals, groups,
communities and projects that need our support, and we will meet them at the
point of their needs.
We invite nominations from individuals or groups via any
of the following channels:
1. Calling
the Touching Lives help line 947
2. SMS to
the Touching Lives short code 947
3. Touching
Lives email – touchinglives@ng.airtel.com
4. Dropping off the story at any of our
Showrooms
Our target is to impact on individuals and communities and offers a platform
to celebrate humanity, to touch life hoping and enhancing quality of
life.
If you are a good writer Airtel are looking for stories in these areas:
ü Health is part of the Area that can
make you be part of the programme.
ü Another Area is generated stories from
“Education”.
ü In your neighborhood there is a lot
going on there, which you can write about for Youth/Community Empowerment.
ü Environment is also part of the
stories you can write about for the programme.
HOW DOES AIRTEL TOUCHING LIVES WORKS
v The “nominator“ is the person who
will call, SMS or email about someone
they wish to nominate for the show (i.e. the “nominee”).
v The “nominees” are people in need of
assistance in some way or another.
v The nominator will need to answer a
series of questions on the questionnaire about themselves and the nominee and
why they feel/think that this person requires assistance.
v The Call Centre Operator needs to
gather as much information as possible from the nominator about him/herself and
the nominee.
v It is imperative for the Call Centre
Operators to complete every aspect of the application form which will ensure
that these people are reachable during the follow-up.
v These completed forms are then
submitted to Launch Factory for the Series Director and the Research team to
interrogate for more in-depth info and to assess the validly of the requests
made.
THE FREQUENTLY ASK QUESTIONS
*1) What
kind of rewards will you consider?*
We will
consider all kinds of rewards the nominee deserves. E.g. if a community needs a
borehole, if a family needs money to send their kids to school etc.
*2) Who
picks the reward for each story selected?*
A dedicated
team set up to choose the story that best portrays the concept of Touching
Lives
*3) Who can
I talk to if I have any questions?
Send us an
email at touchinglives@ng.airtel.com or dial 947 and we will get back to you
with an answer if we feel your story is worth telling.
*4) Can I
call an Airtel person if I have a question?
Yes. You can
also send us a mail and we will respond to you with an email. If you have
conveyed your story to an Airtel showroom or sent us an e-mail, leave us your
name and number and if your story is worth telling, we will contact you.
*5) How do I
know if I have won a reward?
If your
story has been nominated & your story is one that Touches Lives, leave your
name and your telephone number and we will contact you to discuss the letter
that you have sent to us making the request or we will contact you through your
details left on from calling or texting into 947.
*6) What is
the selection process for a story?
The stories
need to be about touching Lives. So the stories that are the most compelling
have a chance of making the selection.
*7) Does
everyone that sends an application to Airtel get rewarded?
No. Only a
number of applications will be chosen according to the criteria set by Airtel.
One or two stories from each region will be chosen so as to represent Airtel Nigeria.
*8) Do you
have to be an Airtel Subscriber to be rewarded?
No. Any
Nigerian citizen can become a beneficiary if Airtel feels that the application
is worthy of being rewarded. Only the stories that are the most compelling have
a chance of making the selection, but ONLY Airtel subscribers can call or SMS
the short code 947.
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